Google+ Plus vs Facebook – Infographic

I am starting to wonder if Google+ is a waste of time as a marketing platform for bloggers and brands.
Google+ launched with a bang last year and has now reached over 170 million registered users and 100 million active users.
The demographic is mainly male at 67%, the average age is 28 years old with a technical bent.
I do like the Google+ interface and I am sure it had a significant impact on maintaining competitive  pressure on Facebook to keep its user interface fresh with its new “Timeline” design rollout and evolution.
But there is a problem.
Google+’s engagement levels are so low that actually rank behind MySpace and almost any other significant social network you want to mention.

Google+ Engagement is Poor

Research from RJ Metrics shows that that despite the large user base they are hardly spending any time on the site whether vthat is publishing, reading or engaging.
Here are some of the findings:

•  The average post has less than one +1, less than one reply, and less than one re-share.
• 30% of users who make a public post never make a second one.
• After making five public posts, there is a 15% chance that a user will not post publicly again.
• Among users who make publicly-viewable posts, there is an average of 12 days between each post

Other research reveals that Google+ users spend on average only 3 minutes per month versus Facebook at over 400 minutes.

 What about Traffic Referral?

I am finding that it is hardly referring any traffic to my blog (despite having over 7,000 followers on Google+)
In speaking to other bloggers at the “Social Media Down Under” conference recently they agreed that they were only posting there because it was Google.
What I am finding also is that Pinterest drives more traffic to my blog than Google+.
A lot of users are posting but only because it is a Google property!
Here is some more information via an Infographic regarding Google + vs Facebook

Infographic by Pardot.com

What About You?

How are you finding Google+…is it a ghost town? Is it driving traffic for your website or blog?
Look forward to hearing your feedback and stories.

Source : Facebook Vs Google Plus

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SEO images- learn seo through images

SEO images- learn seo through images

 

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What Is Bounce Rate

Here below i am going to share a picture posted on kissmetrics.com about the bounce rate of a website . This picture will explain that what is bounce rate , how we can calculate it and all that stuff.. it is the best info graphic in my opinion. Read and enjoy……..

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5 Pinterest Boards for Content Marketers

Are you a content marketer? Do you love Pinterest? If you don’t, you should, because there is no better place to find relevant content for your industry, nor is there a quicker way to share that content. Not only can you find plenty of items to educate you on the latest information in today’s online market, but you can also use it to promote yourself by creating a fun and informative board for others to follow.

Plenty of others have had that idea, and they have created some great boards that you should check out. Five of my personal favorites are possibly even the best boards on the social networking site.

1. Internet Marketing Posts

Most of these pins are links to outside sites, and all of them are high quality posts that are really helpful. You can find information on topics like creating better content, niche ranking, and using YouTube to generate traffic, among others. I am surprised this board doesn’t have more followers, as the quality seems to have been carefully maintained. One thing that is disappointing is that there are only 42 pins, and it has been stuck at that number for a while. I would have liked to see more posts, and maybe if there were more posts, there would be more followers. Nonetheless, what is already posted is well worth a look.

2. SocialMedia.nl Infographics

This is another board that should have a lot more followers than it does. The board features more than 300 infographics related to social media, content marketing, and PR, and I have found many great ones that have been really helpful. The graphics are in English, but the descriptions are not, and that might explain why there are fewer followers than I would expect. It’s probably harder for the majority of users on Pinterest to find this board by searching. In any case, this is a must follow for anyone who is looking for industry specific infographics.

3. Branding/Marketing

This one is a smaller board, but there is nothing but high quality infographics on marketing and branding here, including a few good ones on the history of content marketing in both a pre-modern and modern context. Everything here is really interesting, and it is one of my favorite collections of visual data that I have found anywhere on the web. And that is saying a lot, given the many blogs now dedicated to the topic.

4. Infographics

One of the largest infographic boards on Pinterest, this board has 1,400+ pins and thousands of followers. Of course, there isn’t a specific subject focus for these pins, so it can be a bit hit and miss when it comes to searching for relevant content marketing pieces. I have noticed a bit of an emphasis on social media, however, and that can be helpful, especially for general information that you can apply to your industry’s context.

5. Marketing, Media, Etc.

This is mostly a board for infographics, but there are some links to outside articles, as well. I have found a lot of really cool data here. The fact that there are 90+ followers, yet only 27 pins, should speak for itself. There is quite a bit on content marketing on the board, as well. It isn’t updated often, but everything on the board is so good that it is worth the follow.

Conclusion

Content marketing is an interesting and varied topic, and there is always more to learn. Boards like these give you a ton of information and allow you to enjoy yourself while reading them. Not to mention, you will also have the ability to share that content with others who might find it useful.
What are some of your favorite marketing boards on Pinterest? Let us know in the comments, or share your own!
Source: http://www.searchenginejournal.com/5-pinterest-boards-for-content-marketers/45958/

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