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Wednesday, 11 May 2016

Want To Record How Visitors Are Using Your WebSite? Try Inspectlet

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Have you ever wanted to see how random visitors are using your site? Well, I always wanted to & this post is all about that. But before I tell you about this amazing tool, let me quickly tell you about one important term that anyone who works online should know. i.e. Conversion Optimization
Conversion optimization is the system to increase the percentage of users to take any desired action on your site.
  • For an E-Commerce site, it could be as simple as purchasing a product.
  • For a whitepaper landing page, it is signing up for the form.
  • For a blog it could be sharing an article, commenting or taking any desired action.
From past few months, I have been focusing on tracking users behavior on my site & making changes accordingly. I have been using SumoMe for tracking Heatmap & content analysis. I always wanted to see how users are interacting with my content.
  • Are they able to navigate properly?
  • What are the roadblocks on a page?
  • At what stage does a user leave a page or abandon the cart?
Recently, I came across a great tool called Inspectlet, which let any website owner see how visitors are using their site. It’s not like this tool is the first of it’s kind as I have used such tools in the past but this one is pretty easy to use & anyone can start using it in literally 5 minutes.
This post is not a review rather a hands-on experience with Inspectlet. So, let’s get on with learning about another must have conversion optimization tool for every website owner.

Getting started with recording users behavior on your web page: Inspectlet

With this tool, you can record users session, track heat map that includes (Scroll, Click & Eye-tracking heatmaps). It’s like watching individual visitor use your site as if you’re looking over their shoulders.
I got to know about Inspectlet from Producthunt & for the moment, I thought this tool is going to cost a bomb. But I was surprised when I checked their pricing page, as the pricing was nominal & to get start with they are offering a free plan which let us record 100 sessions.
Inspectlet pricing
Another problem which I often face when using a new tool is integration. Well, that was also easy as all I needed to do was add few lines of javascript code & that’s it. The JavaScript loads asynchronously in a non-blocking fashion, meaning that it’s loaded while your other page resources are loading. It doesn’t delay visual page rendering, nor does it delay the javascript document ready or onload event, so your users see absolutely no difference in performance.
Configure Inspectlet
After adding the code, it’s a good idea to flush your cache. Now, once that is done you should be able to start seeing the session recording right away.
Recorded users screen
In the above screen, you can see in total 55 sessions are recorded. I have created this video to show you how the session recording looks like (No sound in the video)

Subscribe on Youtube

You have a choice to record users session on particular pages & this is pretty useful when you are optimizing your sales funnel or an important landing page.
Optimizing Sales funnnel
To configure the page you wish to track, click on the dashboard & select ‘Targeting” option to configure.
Track selected pages
Depending upon the kind of website you are running, this tool can do wonders for you. So, go ahead & try Inspectlet.
Do let me know how was your experience & feedback of this tool. If you know of similar tools which let us record users session, do share with us in the comment section below.
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