Google has the most complete and accurate local search database in the UK, according to data and analytics firm Implied Intelligence. Previously we’ve published comparable US reports by the company:
Google has the most complete and accurate local search database in the UK, according to data and analytics firm Implied Intelligence. Previously we’ve published comparable US reports by the company:- Yellow Pages Sites Beat Google In Local Data Accuracy Test
- Bing Ties Yellow Pages Sites For Most Accurate Local Data
To conduct the test (performed in May) the firm created a sample of 1,400 local business records. Each of these local businesses had websites. Listings were “hand checked” and verified. All the records included a name, address, telephone number and additional attributes (e.g., hours of operation). The test only included independent local businesses; franchises or chain stores were excluded.
Implied Intelligence scored each of the directory and local sites on a scale of 1 (worst) to 5 (best) according to the following criteria:
- Record coverage
- Number of duplicates
- Phone errors
- Address errors
- Coverage re homepage URL
- Accuracy re homepage URL
- Number of records with opening hours
- Number of records with additional information
The following is the fina ranking of UK local search sites (overall averages) based on the Implied Intelligence criteria and analysis:
Source : http://searchengineland.com