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Showing posts with label Matt Cutts. Show all posts
Showing posts with label Matt Cutts. Show all posts

Thursday, 18 July 2013

Google's Matt Cutts Warns About Linking Too Many Sites Together

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Yesterday, Google's Matt Cutts posted a video answer to the question "If I have 20 domains, should I link them all together?"
The short answer is, most likely no - you should not link them all together.
As I explained at Search Engine Land with my article titles Google's Matt Cutts: Linking 20 Domains Together Likely A "Cross Linking Scheme" - it may be considered by Google as a cross linking scheme - at least those are the words used by Matt Cutts.
Here is the video:

As you can see, the overall theme and feeling you get from Matt is that it is typically a bad idea.
So the next question I will hear is what about linking 18 sites, or 15 sites, or what about 10 or 5 sites together. I love those questions. Those asking those questions are linking the sites for one purpose, ranking.
So what about it? :)



Image credit to BigStockPhoto for circle of chains
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Thursday, 27 June 2013

Matt Cutts As Moses In SEO's Ten Commandments

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I am not sure that Matt Cutts will enjoy this too much but hey, if you ever see him at an SEO convention, it may appear as if he is a god. So why not be dressed like moses, holding the ten commandments in his hands with a halo-like glow behind him?
Steve Toth put together the 10 Commandments of SEO infographic and featured Cutts at the top. The 10 commandments include:
Thou Shalt Not:
(1) Have an Unnatural Link Profile
(2) Cloak and Use Hidden Text
(3) Steal / Duplicate Content
(4) Spin Content
(5) Stuff Keywords
(6) Spam Google Maps
(7) Create Microsites
(8) Sell Links
(9) Go Overboard on Ads
(10) Create Multiple Websites to Rank for the Same Business
Here is the infographic, click on it to enlarge:

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Tuesday, 11 June 2013

Google's Matt Cutts On Disavow Tool Mistakes

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What are common mistakes you see from people using the "disavow links" tool?

 

 


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Friday, 31 May 2013

Google's Cutts: Nofollow Links In Advertorials Or Else!

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Yesterday, Google's head of search spam, Matt Cutts posted a video on Google's stance on using advertorials in a way to manipulate Google's search results.
As you can imagine, if you use advertorials and those advertorials have links to your web site - you must nofollow them or Google can take action against your web site.
In February, a major floral company was penalized over advertorials. And now Matt Cutts is making it crystal clear by posting Google's guidelines on it:
Google Advertorial Guidelines
I covered this in more detail over at Search Engine Land.
There are folks saying, well - what about video content? Product placement. Do those have to be disclosed for users? I assume Matt would say yes. But product placement in videos do not manipulate Google's algorithms, at least not yet.
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