Google+ Plus vs Facebook – Infographic

I am starting to wonder if Google+ is a waste of time as a marketing platform for bloggers and brands.
Google+ launched with a bang last year and has now reached over 170 million registered users and 100 million active users.
The demographic is mainly male at 67%, the average age is 28 years old with a technical bent.
I do like the Google+ interface and I am sure it had a significant impact on maintaining competitive  pressure on Facebook to keep its user interface fresh with its new “Timeline” design rollout and evolution.
But there is a problem.
Google+’s engagement levels are so low that actually rank behind MySpace and almost any other significant social network you want to mention.

Google+ Engagement is Poor

Research from RJ Metrics shows that that despite the large user base they are hardly spending any time on the site whether vthat is publishing, reading or engaging.
Here are some of the findings:

•  The average post has less than one +1, less than one reply, and less than one re-share.
• 30% of users who make a public post never make a second one.
• After making five public posts, there is a 15% chance that a user will not post publicly again.
• Among users who make publicly-viewable posts, there is an average of 12 days between each post

Other research reveals that Google+ users spend on average only 3 minutes per month versus Facebook at over 400 minutes.

 What about Traffic Referral?

I am finding that it is hardly referring any traffic to my blog (despite having over 7,000 followers on Google+)
In speaking to other bloggers at the “Social Media Down Under” conference recently they agreed that they were only posting there because it was Google.
What I am finding also is that Pinterest drives more traffic to my blog than Google+.
A lot of users are posting but only because it is a Google property!
Here is some more information via an Infographic regarding Google + vs Facebook

Infographic by Pardot.com

What About You?

How are you finding Google+…is it a ghost town? Is it driving traffic for your website or blog?
Look forward to hearing your feedback and stories.

Source : Facebook Vs Google Plus

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SEO images- learn seo through images

SEO images- learn seo through images

 

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What Is Bounce Rate

Here below i am going to share a picture posted on kissmetrics.com about the bounce rate of a website . This picture will explain that what is bounce rate , how we can calculate it and all that stuff.. it is the best info graphic in my opinion. Read and enjoy……..

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SEO strategies or Branding using social media marketing? What should you do during the rest of 2012?

Infographic on SEO Vs Branding

There was lot of speculation surrounding this topic throughout 2012. The series of algorithm updates from Google staring very early this year has made everyone think if they should really focus on SEO anymore. This infographic clears the confusion:


In fact the attention turned towards effective branding through social media and using different content such as the infographics and videos. With infographic promotion and video marketing boosting the effectiveness of branding strategies, marketers started to believe in the fact that 2012 need more branding than SEO. Adding to this belief, Google updated the algorithms frequently, which turned some of the best SEO strategies into something that could be harm. The result – falling rankings and traffic from search engines. However, websites that marked their brand presence in the social media continued to survive. There are scenarios where websites completely got rid of SEO and entered full-fledged into branding through social media. Is it the right strategy? Can websites survive with little or no SEO. This infographic explains it all. Clearly, it is a combination of brand promotion and SEO that you need to do throughout the rest of 2012.

Source : Infographics

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SEO Infography That Defines Just the Right Way to SEO

You either do your SEO right or wrong. Worse case is where you are indifferent towards it.

SEOBook releases yet another informational and quite crisp infographic that categorizes the 'Ways in which SEO is performed'. They have creatively put the message through this infograph for all those seeking SEO on their website on the - Wrong way to do it, the Right way to do and the Indifferent way to do it


SEO Infographic by SEO Book

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