How To Get Your Website to the Top of Google search engine After Penguin Update

Search engine optimisation is a necessity for all online businesses or websites that want and need traffic. Implementing this has to be done properly in order to be effective and the best way that you can do this, if you’re not an expert yourself, is to outsource the task.
If you have an understanding of the world of SEO or suddenly find that the number of visitors to your site has gone done; this could be because of a Penguin update and you can tackle this yourself if you choose to do so. You can head it off before it becomes as issues as well by following a few simple rules.
Google regularly updates and makes changes to the rules of page ranking and this can affect your site. The Penguin update is designed to stop spam sites from overriding the system and to ensure that the results they give the surfer are relevant. This process may mean that your ranking status goes down and can result in less traffic depending on the severity of the change. This is inevitable as Google tries to keep the customer happy and cannot possibly check every individual site online in detail.This can mean your page is dramatically moved down the rankings and in order to fix this, there are a few things you can check out.
Sometimes the Penguin update can go in your favour and you could find yourself suddenly moving up the rankings. But, if not, then here are the things you need to consider. Over optimised sites are picked up by Google so check the keywords in your content and make sure that you are not over doing it. If your site is for outsourcing services, for example, having ‘outsourcing services’, or ‘visit our website’, in your content 30 times is not going to do you any favours where your ranking is concerned.

If you have too many links into your site from others that are not relevant to yours; Google will see this as ‘cheating’ the system and will not appreciate the effort or money you have spent. Duplicate content is picked up as well – Google wants their customers to benefit from unique, relevant content so duplications are not beneficial in any way.
Article writing for optimisation is a great way to keep the traffic flowing via the use of keywords and links although, as with these other things, don’t overdo it because you will be seen to be spamming and knocked down a peg or two. In moderation, article writing for optimisation is a sure way to get those extra visitors.
Working continually to ensure you are keeping up with the game is important as the more care you take with your optimisation; the less likely you are to fall when these updates are done. Staying on their side of the playing field will be highly beneficial. Visit our website via Google to get the best expert advice and for information on article writing for optimisation.
Google are fair in most instances and are simply looking to ensure their customers get exactly what they are looking for. They try to operate on a naturally popular basis and so the rules need to be followed as closely as possible if you don’t want to be effected.

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Google's Cutts Say Penguin Is About Links?

The majority of SEOs believe Google's Penguin update is about links and it is a link based algorithm.
Google has never fully confirmed it is a primarily link based algorithm but maybe that has changed?
Google's Matt Cutts responded to a question on Twitter saying:

@mattcutts @randfish Hey Matt, why don't you tell us what general area to fix b4 the next #penguin for transparencies sake? onsite or off?
— joshua (@joshbachynski) August 16, 2012

@randfish what I actually said was: when Twitter cut off our firehose, they also blocked Googlebot from crawling. For 1.5 months, in fact.
— Matt Cutts (@mattcutts) August 16, 2012

The hard part here is that Matt was not being specific in his response. Yes, he was responding to the question that read:

Matt, can you please tell us exactly what to fix now then so we are not caught off guard? Don't give us the secret sauce, just be transparent and say "watch your linking text" or "check your HTML for inadvertent alt attributes with keywords in them" or "delete all your old links on "put-it-there-yourself" pages (or nofollow them)" or whatever this new penguin eats :-) That would be awesome transparency that does not give anything new away, just focuses our efforts. Thanks!

But is that response a general response or a Penguin specific response?
Only Matt knows for sure, but I thought I point it out.
I did ask Matt what he was referring to specifically but I did not yet receive a response.
Forum discussion at Twitter.

Source : http://www.seroundtable.com/google-penguin-links-15590.html

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Google's Cutts: The Next Penguin Update Will Be Big

Yesterday, At SES San Francisco during the Matt Cutts keynote, Matt answered some questions about the Penguin update that has many SEOs and webmaster shaking in their boots.Update from Matt Cutts: Matt clarified and gave a lot of context to what he said at SES SF. Here is his comment:

Hey Barry, I wasn't saying that people needed to overly stress out about the next Penguin update, but I'm happy to give more details. I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes.If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates. Likewise, we're still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It's not the case that people should just expect data refreshes for Penguin quite yet.

As you know, many SEOs are eagerly awaiting a Penguin update but Matt Cutts, the head of search spam at Google, said "you don’t want the next Penguin update." He warned that the Google "engineers have been working hard," on this update.
He even added the next few updates will be "jarring and jolting" for webmasters and SEOs.
I've never seen a warning like this before from Google. It makes it sound like the Penguin update will be felt by many many more SEOs. Our initial poll said about 65% of SEOs were hurt by Penguin - why so many more than Panda which was 40%? Well, this is aim more at SEO techniques despite what Google wants to say otherwise.
Honestly, if Matt is saying this, I wouldn't blame anyone if they are a bit worried.
I wasn't at the talk, many were and the feedback coming out of it is that Matt was sincere about it. Again, I was not there, so I can't be certain.

Source : http://www.seroundtable.com/google-penguin-warning-15577.html

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Google: Further Penguin Update “Jolts” To Come; Panda Is Smoother & Monthly

Fasten your seat belt, if you’ve been spamming Google. The anti-spam “Penguin Update” will have more jolts in the coming months, as Google continues to adjust it. In contrast, updates to the Panda algorithm aimed at low-quality pages are now so minor as not to be noticed, when they roll out monthly.
Speaking yesterday at the SES San Francisco conference, the head of Google’s spam fighting team Matt Cutts talked about how Google is still adjusting the Penguin Update algorithm that’s designed to penalize sites that spam Google.
Technically, Google’s saying that Penguin isn’t a penalty but rather an “adjustment” that simply doesn’t let sites get rewarded for spam as much as in the past. In particular, some linking activities that generated credit in the past seem to have been taken out.

Updatequakes & Aftershocks

Last year, Google rolled out its Panda Update designed to penalize (or adjust) pages that had poor quality content. Each further update produced changes in the search results, creating “winners and losers” that were felt across a wide-range of publishers.
But kind of like an major earthquake, each Panda update was more like an aftershock to the main quake, where the effects were less dramatic. Now Panda’s updated on a roughly monthly basis, Cutts said, and the changes are so subtle that few notice.
Indeed, Google itself hasn’t announced any major changes to get us from Panda 3.0 to Panda 4.0 and beyond. The latest, in late July, we dubbed Panda 3.9. It seems likely we’re going to have Panda 3.91 follow, rather than going to Panda 4.0.

Penguin Is Still Shaking Out

Penguin is different. Cutts said that because the Penguin algorithm is newer, it will face bigger adjustments and thus be more “jolting” for people it hits, until it smooths out over time similar to Panda. He also just added more to his statement yesterday in a comment at Search Engine Roundtable:

I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes. If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates.
Likewise, we’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It’s not the case that people should just expect data refreshes for Penguin quite yet.

So far, Google’s only announced one further change to Penguin, which we dubbed Penguin 1.1. That came last May, about a month after the initial Penguin Update. We made it Penguin 1.1 rather than Penguin 2.0 because, as Google said it impacted less than 0.1% of all search results, it seemed a minor change.
Will the next update be Penguin 1.2 or Penguin 2.0, and will it be soon? Certainly, it feels overdue, and given what Cutts said, it seems likely to be a major revision. Keep in mind, however, that for all the “losers” in any update that will scream, there will be winners — perhaps even some of the sites that lost initially.

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