As we all know, the Search Engine Optimization field is
booming day to day with new inventions and innovations. People may not
know that much of what they have learned yesterday will be out of date
by tomorrow. Unless one updates his knowledge by reading SEO
news/articles, there is no doubt he'll lag back in the SEO race.
Being an SEO Professional, I hereby suggest some the factors that
deal with off-page SEO. I found this forum to be the best suited place
for sharing. Below is a list of some things most people may be familiar
with, but I have also added a few advanced things that you may not know.
Try these Advanced Off-Page SEO Strategies to market your website, get
ranked in search engines, and to build online reputation (branding) for
your company/website so that you can survive in this competitive SEO
world.
Note: These things have to be done after the completion of on-page
SEO. Before doing these things you must be aware of your competitors who
can able build a negative reputation against your company/website.
1). Community Creation in Social Networking Sites
Also known as online reputation management, this is the first and
foremost step with which you have to initiate your process. Try to
become a member of the most popular social networking sites like Orkut,
Myspace, Facebook, Linked In, Ecademy, etc., and create a profile of
your own. By doing this you can extend your network online, get connect
with your friends, share things with each other, and promote your
company/website to build an online reputation. This is most likely the
same as Web 2.0 (Participatory Web),
which means you have to show your
active participation on a regular basis.
2). Blogging
This is one of the most powerful ways to promote your company/website
online. Write a blog of your own for your company/website and include
lots of unique content. Be precise in what you're trying to convey for
the users in your blog entry and promote your blog in blog directories
and blog search engines. You can also promote your blog/website by
posting comments in other service-related blogs which allow links in the
comments section that are crawlable by the search engines (these blogs
are commonly identified as Do-Follow Blogs). If you're not very good at
writing content for blog posts, hire a guest blogger for your blog and
ask him/her to write precise and unique content so that your blog can
gain more credit from a search engine point of view.
3). Forum Postings
Create a forum/online discussion board of your own and start a
discussion or share topics with your friends. You can also post/reply to
a thread in other service-related pre-existing forums that allow links
in your signature which can be crawled by the search engines (aka
"Do-Follow Forums").
4). Search Engine Submission
Submit your website to the most popular search engines like Google,
Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get
listed for free.
5). Directory Submission
Many people may say that directory submission is dead. As far as I'm
concerned it is still alive. It is purely based on how effectively we
are selecting those directories and how efficiently we are choosing the
category for submission. Of course, I agree that it gives quite delayed
results, but it is worth doing it. Submit your websites to the topmost
quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission,
Pegasus, etc. Nowadays many web directories may offer paid listings but
don't go for it.
6). Social Bookmarking
Social Bookmarking is yet another powerful way of promoting your
website, but nowadays most people are spamming social bookmarking sites
without knowing how to use them. Since content in these websites update
frequently, search engines like these types of sites and often visit
them (this is commonly termed as Tagsonomy & Folksonomy in Web 2.0).
Do some social bookmarking in popular bookmarking sites like Digg,
Delicious, StumbleUpon, Propeller, etc. You should be very careful while
doing this and you must properly handle the tags which are very
essential to broadcast your news on a wide area network. This may
increase your website traffic based on how effectively you have
participated.
6). Link Exchange
Exchange links with service-related websites (this is commonly termed
as Thematic Link Exchange) that can help increase your link popularity,
which is a major factor of Google's PageRank algorithm. Beware of
Black-Hats while doing exchanges.
7). Link Baiting
Suppose you have copied/published another website's news or content
in your blog/website. Don't forget to place their website link as a
reference. Do it for others and, if your content is trustworthy, let
others do it for you. This is another way to increase your link
popularity.
8). Cross-Linking
Link to internal pages within your site wherever necessary (this is
commonly termed Internal Linking). This increases your internal link
popularity ,which is another major factor of Google Page Rank algorithm.
The best known example of successful internal linking is Wikipedia.
Also try to get a content link from websites/blogs that are related to
your site theme. Try getting a link from within their site content using
a targeted keyword as anchor text (much like Wikipedia does). We know
that this strategy can often be hard to implement, but these types of
links have more weight from a search engine point of view.
9). Photo Sharing
Publish/share your website product pictures and make them public. Let
your friends see them and comment on them too, which will help drive
traffic towards your website. Do this in major photo sharing websites
like Flickr, Picasa, Photo Bucket, Picli, etc.
10). Video Promotions
Like with photo sharing, you can publish/share your product videos,
expert opinions, and reviews of your product and make them public in
YouTube, Metacafe, Dailymotion, etc.
11). Business Reviews
Write reviews about others businesses or ask your friends/clients to
write a review of your business in major business review sites like
RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
12). Local Listings & Yellow Pages
Instead of going global and facing huge competition, make your
website local so that search engines can easily view your website and
fetch the content. This will help you to reach a targeted audience.
Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages,
Superpages, Hotfrog, etc.
13). Article Submission
Write articles of your own and submit them to popular article sites
like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to
attain some deep links for your website (though it's usually a slower
process).
14). Press Release Promotion
If you are a business/service provider then go for PR submission in
popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This
will help you to publish your site in Google News.
15). Classifieds Submission
Do some classifieds submissions to advertise your products for free.
Try Craigslist and other major classifieds sites like Kugli, Myspace,
iMadespace, Vivastreet, etc.
16). Social Shopping Network
If you own an e-commerce website, this is a good strategy for
advertising and easily branding your products for free. Submit your
products to Google Product Search, Yahoo Online Shopping, MSN Online
Shopping, and other major social shopping network sites like Kaboodle,
Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.
17). Answers
Participate in Answers by asking and answering relevant questions and
placing a link to your website in the source section if necessary. If
you don't spam, this is another great way to increase your link
popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.)
18). Document Sharing
Share your website documents like business documents, information
brochures, and slides in Google Docs, Slide Share, etc. This will help
you brand your website.
19) CSS, W3C & RSS Directories Submission
If you have a web design site or offer services related to web
design, submit your website to CSS and W3C website directories which may
drive traffic towards your website. Also submit your website to RSS
feed directories which, again, will help you attain more traffic.
20). Widget / Gadget Development
Develop some interactive and innovative widget/gadget applications
(such as an online poll or game widgets) for your website and publish
them on your blog/website or in other popular social networking sites
like Facebook and Myspace. Let your friends and others vote/play/use the
widget/application, which will help you increase your branding and
website visits.
21). PPC Ad Campaign
When none of the above strategies work for you, go for a PPC ad
campaign with your targeted keywords. Remember that you have to pay to
drive more traffic towards your website through PPC.
Note: Always keep in mind that you have to be very careful while
implementing these strategies. You should not spam or overdo it.
Whatever you do, just plan and execute. Otherwise, you can see adverse
effects.
Thanks for reading!
